You probably know Kat Norton as Miss Excel. Over the last two years, she’s built a passionate combined audience of 1.5 million on TikTok and Instagram through creative videos combining relatable dance moves and practical Excel tips.

As that audience has expanded, Kat has grown her brand to serve her fans and followers every step of the way. For example? Kat launched a booming Excel education business utilized by some of the biggest businesses in the world.

But Kat is more than an incredible Excel educator. She’s got a unique perspective on entrepreneurship, mindfulness, and productivity (see here and here).

To expand her content brand beyond Excel (without sacrificing the content focus of her existing channels), Kat launched a weekly newsletter called The Workbook.

Now with over 150,000 subscribers, Kat breaks down how her team used beehiiv to launch, publish and scale her newsletter:

• Here’s some bullets explaining how she built the newsletter / used the product

• Here’s some bullets explaining how she built the newsletter / used the product

• Here’s some bullets explaining how she built the newsletter / used the product

Own the relationship with your audience. Start building your newsletter on beehiiv—follow this link a 10% discount.

This is sponsored content by beehiiv.